HI-FI FOR THE NEXT GENERATION

The Truth About Plastic Speakers


What Does $500 Million Buy?

As you can imagine, $500 million a year in advertising can propagate some pretty big misconceptions. The big electronics companies and retailers want you to believe the best sound possible comes from tiny plastic boxes, but nothing could be farther from the truth. If you don't know about the amazing hi-fi products available, keep reading to see how big marketing budgets make you think a Ford is a Ferrari.

Plastic Speakers = Plastic Sound

Everyone knows plastic is cheap, flimsy and pedestrian. So are we really to believe tiny speakers made out of plastic are able to reproduce the sonic impact of, say, a kick drum, electric guitar or the human voice? No way. And yet, the Plastic Speaker Brigade has convinced most everyone that there is nothing better. Isn't marketing amazing?

For the same price as a full big box retailer plastic system, you can own the $1295 Planets with real wood and hand-crafted construction. Built like instruments and finished like automobiles...without the massive corporate markups.

Urban Fidelity Duevel Planets

Yes, You'll Instantly Hear the Difference

Another myth is that plastic speakers are "as good as it gets." False. While a plastic system can sound acceptable upon first listen, it's hard to know what's missing until you hear something better. So take this test: Can you tell the difference between your car stereo and a real human voice? Between your iPod speaker dock and a live performance? If you answered "yes" to either of these questions, you'll love the Planets.

Tiny Speakers = Tiny Sound

The Tiny Speakers marketing blitz is one of the most blatantly untruthful campaigns in all of electronics. While tiny speakers can put out noise, they can't even come close to reproducing real performances. There are a number of technological reasons why tiny speakers don't cut it, but the main one is this little thing called "physics."

So what do real hi-fi speakers sound like? To make an analogy to TVs, a 3" plastic speaker is like watching a movie on a vintage black and white television. Moving up to better speakers is like watching a 70" 1080p screen - you'll hear more, feel more, experience more. Once you hear a real hi-fi system, you'll never go back.

So now that you know the truth about audio, experience the Planets and hear your music for the first time >>